As people tap, click, swipe or shop on their mobiles, brands have found another way of advertising and people honestly do not mind. Brands in India have slowly started to realize the importance of staying ‘in trend’. #TrendingFormats have taken over the internet by storm and brands need to stay updated in order to interact with their audience. Instagram has become the new melting pot of ideas and inspirations. We’ve currently seen some trending formats such as the arrow, carousel, tap posts and others on different platforms and brands have raced to catch these trends as fast as possible. These ideas inspire the community and definitely provide the audience with a variety of content to enjoy.
However, the struggle to be the best on social media with quirky, creative and highly competitive content and designs might have put agencies and companies at a slight disadvantage. Gone are the days when you could plan a campaign for days and then start advertising it on all platforms. This new-age advertising is about thinking on your feet. One always has to keep an eye out for trendy topics and join the party immediately. If you’re someone who can relate your brand with what is trending at that point of time, you have hit the jackpot. With technology moving at such a rapid pace, one tends to question the current role of agencies and their involvement in real-time branding. The shift of social media from being a channel where people shared embarrassing pictures of their family to a multi-million dollar advertising platform makes it essential for marketing firms to be active on social media at all times. Being active too sometimes does not cut it. There are 2.5 quintillion bytes of data created each day at our current pace. To stand out amongst all this data is what any digital marketing firm always longs for. You have got to be the best in creativity at the right time for you to shine every single day.
If this is a boon or curse, you decide!