While trying to get on par with your competitors on digital platforms and various search engines, you may have come across terms such as SEO friendly content and blogs. This may seem like a huge challenge for some. However, our team at Lighthouse; a digital marketing company has come out with few tips to help brands stand out in a sea of millions.
Content is your secret weapon:
I cannot stress enough when I tell you that your content (not just text, actual material) is the right way to go forward. If you have found the right type of content that can rank you higher and is getting you great results, you’ve hit jackpot.
Why is content King in Search Engine Optimization?
Google wants to make sure that ranks the best website on its Engine. Their main aim is to check the website that is performing well, has a low bounce rate and has the right content that people are looking for. The Most optimized website will be ranked on Google’s first page.
Your content should be relevant to your product or service. It should have enough keywords to help Google recognize it as an authentic website but not too many. Many digital marketing companies and clients want fast results. In order to do this, they try to feed the website and links with as many keywords as possible. However, this may prove to become a situation where too much too fast will lead you to crash and burn. With SEO, it is always advisable to keep putting put quality content and wait for the results to show in three-six months. And, once your website is on top, there is no guarantee that it will stay on top. You have to continuously keep working on your content and using the right keywords in your blogs and articles to keep your position.
Lighthouse is a creative advertising company in Bangalore that has helped numerous companies build their SEO and rank website on the first page. Our team of digital experts make sure that your content and keywords are up to date. We make sure to optimize your website based on your requirements and also help on-page and off-page SEO.