Digital Marketing Company in Bangalore
Given below are the various forms of campaigns that come under Digital marketing:
Ever wondered what are the different size banner ads that you normally see on websites? These are display ads. Display ads are visual ads in the form of banners, posts, single images, carousels etc. These visual ads appear in Google, Bing and Yahoo display ads as well as in Social media sponsored ads.
Social Media Ads
Platforms like Facebook, Linkedin, Twitter, Instagram are what you would define as social media. Ads that get featured on these platforms are called social media ads and in two forms, paid and organic. Paid ads are sponsored ads that appear on your newsfeed while organic ads are ads that are visible to followers of your page.
Video ads for digital are short ads that are usually used for brand awareness campaign and lead generation. They are also used for driving traffic to your website where viewers can make informed decisions to buy your service or product. Video ads are generally run on Video sites like YouTube, Vimeo etc while they are also used on social media platforms.
Search Engine Marketing
The abbreviated form being SEM, this a process that’s dependent on someone’s search term in Search Engines like Google, Bing and Yahoo. SEM ads are text ads that appear as sponsored links in your search result page. Pay per Click (PPC) is when you pay whenever a user clicks your ad and Cost Per Thousand CPM is when you pay based on how many times your link appeared in search results.
These ads are based on interactions with your digital assets. When a user interacts with your website, social pages or your advertisement, he is shown re-marketing ads to influence his decision to either visit again or make a purchase or leave a lead. Re-marketing campaigns usually follow an extensive digital marketing campaign when you have a sizeable data of visitors or people who have already interacted with your digital assets or campaigns.
Mobile or App Ads
Increased usage of smartphones have brought mobile advertising into focus and a good digital marketing strategy involves using mobile advertising. These are banner or video ads that you usually see while using your apps on your smart devices. Most of these ads are interactive and involves visiting your site or downloading your app.