Creative ad agency vs Media agency
People generally are confused between a creative ad agency vs a media agency, here’s some basic differences between a creative advertising agency and a media agency. At the outset, both agencies have stark differences but are symbiotic to each other. It’s like when one finishes the other takes over.
A creative ad agency also called as a design firm creates content while the media agency publishes it.
A creative ad agency interacts with the clients, the customers of their clients, the market, does research, ideates and comes up with ideas and executes them into content - both creative and copy. While, a media agency interacts with publications, TV channels, Radio, Outdoor advertising space providers etc and buys media space/air time.
The lines do blur in some occasions when an agency has in-house talent that executes creative or employs media buying agencies. But is most cases, Advertising agencies and media agencies prefer specialising in their domain.
A creative ad agency is responsible for the branding of your product, and come up with innovative ideas and designs to create your brand story, as well as to popularise your product in the targeted market. A good ad agency begins by understanding the goals, creates the communication and also carries a fine understanding of which is the ideal media that will provide the best desired results and will provide an easy access to their target audience.
Creative Advertising Agency Bangalore
The media company is tasked with making such a media space / air time available at the best price and at the best time slots that will fetch a better Rate of Investment with minimum spillage. In essence, an effective ad campaign is an amalgamated effort of a good creative ad agencies effort coupled with great fieldwork done by a good media agency.
The current age of digital advertising or digital marketing has slightly blurred the roles of an advertising agency and that of a media agency. Creative advertising agencies have begun developing teams that create content as well as publish them on digital. One of the reasons being, digital is a live platform where campaigns are dynamic and responses are instant, so the need to communicate live or amend campaigns live is higher.
Print ads, Radio jingles, TV commercials are still dependent on the independent roles of a creative ad agency and a media agency collaborating to run the campaigns as planned.
These are some of the differences between an ad agency and a media agency - some other differences are based on the mode / method of how these two agencies get remunerated for their services, the job roles these agencies employ and the specialised skills they desire etc.
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