LIGHTHOUSE - STORE BRANDING COMPANY IN BANGALORE

Branding

A store brand, often referred to as a generic product, is manufactured or acquired by a particular firm for exclusive sale to consumers. A national brand is a product manufactured and developed or acquired by a distributor for resale to the consumer market through multiple retail outlets. Store brands are products which have the trademark or label of the store which sells them, especially a supermarket chain. The most important advertising tool for any retailer is his own store. Every store have its own in-store branding strategy and long term plan. In store branding material is changed regularly to attract existing and new customers to the store. Branding your product can improve the return on your advertising and marketing budget. Communicating the same messages and using brand elements such as logos, colours, packaging and graphics consistently helps to reinforce brand qualities

Advantages of Branding

1. Competitive edge in market.Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.
2. Easy introduction of new products. When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
3. Customer loyalty and shared values. The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations.
4. Enhanced credibility and ease of purchase. Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.
5. Customer recognition. Having a strong brand works to build customer recognition. This means when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time.
6. More profitability The supply chain for private label is smaller than national level brands. Products come directly from manufacturer to retailer’s storewarehouse. All the margin after manufacturing costs goes to the retailer as against a smaller percentage that is usually fixed by the company for national brands. Since the retailer can change the price, he also controls the margin and turnover, thus retaining greater flexibility on the profitability of the product.
7. More control over pricing, marketing, sales and distribution As it is his own brand and own product, the retailer can decide what marketing strategy will work best for his target customer segment and adopt that. He can decide the price at which he wants to sell his products. He can change the price as he sees fit. He can launch his own promotions and campaigns to increase the sales. This kind of flexibility is usually not available with national level brands.
8. Harder for competition to match the specification and price of product With full control of the product, retailer get the direct feedback from customer and incorporate those into his product. Same goes for all aspects of pricing, packaging, marketing, quality etc. The final product is a unique fit for his target customer base. There will be very little in the way of differentiation that retailer’s competition can offer, to pull the customer away from the retailer. A good private label product is a great way to lock customers to retailer’s brand.

Here at LIGHTHOUSE we create a brand for you, we will create diversification in the form of a brand for your business. We try to create demand from your new and potential customers who will look back at your Branding and find that it is really attractive and find the professionalism from the way your Brand stands out, we also have a dedicated team to look into all your requests and nullify all your problems about anything to do with regard to your brand and branding. We also brand you and your company and create a network for anyone and everyone to know and see your brand. The agile team of Lighthouse is creative and experienced well in the fields of marketing communications, branding and digital services backed by years of expertise across various communication platforms that will help you arrive at the most effective business card for your company.