RADIO JINGLES - CREATIVE AD AGENCY TOOL
Jingles
A jingle is a short tune or song used in advertising and for other commercial uses. Jingles are a form of sound branding.
A jingle contains one or more hooks, meaning that it’s explicitly to promote the product or service being advertised,
usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials;
they can also be used in a non-advertising context to establish or maintain a brand image. Many jingles are also created
using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service.
Most often the term "radio jingles" can be used to collectively describe all the elements of a radio station’s branding
and identification. The term in the context of radio used to describe only those station’s branding elements which are musical,
or sung. Imaging is also known as jingles that are sung on the radio for branding which is the most common type of branding
possible. A radio jingle therefore is created in by session singers and represents the radio station’s name and frequency which
will be done in a studio. Radio stations will sub contract to specialist radio jingle producers who will create the musical
sound and melody, along with recording the session singers. Eventually jingles can be made in-house by production staff.
Those catchy little tunes that get stuck in your head all day that you start singing for no reason whatsoever. Jingles have
always been an effective way to get your brand and the jingle locked into a consumer’s brain. Throughout the day, they may
sing or hum these tunes without ever realizing that they are doing so.Radio jingles were thought about and introduced when
the radio was booming and is as old as the radio itself. Ever since advertisers first realized the ability of mass media to
reach thousands of potential customers, radio was destined to become a powerful tool to advertise their products.
When is a Jingle Right for You?There are a lot of catchy jingles out in the market today. And though they
sometimes seem so effortless, there’s a lot of thought and actual science that goes into putting together the right jingle.
Sometimes the jingle can act like a double edged sword. Some consumers may react negatively to your brand if the jingle is
annoying or unpleasant.Some jingles may become expensive to produce, It’s an investment many companies probably can’t afford
at first, but the returns can be huge if done right.
Making an Effective Radio Jingle
Should it rhyme? Should it include your slogan or tagline? What about your phone number
The main goal of the jingle is to make it recognizable, catchy and memorable. Some jingles can take 30 seconds
to make this happen; others can do this in just six notes.
The traits of an effective jingle
- Simplicity: In the words of a jingle, should be clear and relevance is everything. Listeners shouldn’t have to
think too much about the meaning or purpose of the jingle. If a kid can recite it back to you, then your jingle is good.
- Catchiness: Effective jingles leave an imprint on the listener’s mind so it has to be very catchy and not irritating.
Even if the jingle is ostensibly annoying, it’s ok. Cause the goal has been accomplished if listeners can’t get it out of
their heads.
- Strong Message: A good jingle can communicate your brand’s value proposition in a few words through these jingles.
Often, these jingles will leverage some kind of slogans to accomplish the strong message.
- Pathos: Jingles have an effective element called Pathos derived from the Greeks. They connect to the listener
on an emotionally positive level. This can be achieved by carefully choosing your music and verbiage.
Here at LIGHTHOUSE we try to make the best Jingles for you, we create diversification in the form of a jingles
for your business. We try to create demand from your new and potential customers who will look back at your jingle
and find that it is really attractive and find the professionalism from the way your jingle looks and sounds, we also
have a dedicated team to look into all your requests and nullify all your problems about the business card. The agile
team of Lighthouse is creative and experienced well in the fields of marketing communications, branding and digital
services backed by years of expertise across various communication platforms that will help you arrive at the most
effective business card for your company.