Digital Marketing Agency in Bangalore

Digital Marketing or Digital Advertising is the process through which paid campaigns are planned, executed and managed. The platforms used for Digital marketing are Social Media, Image sharing sites, Search Engines, video sharing sites, Emails, content hosting, query sites and mobile apps. The digital marketing process involves a digital marketing agency that identifies the optimum platform, identify the target audience, creates and curates the content & creative for the ads, plans and implements the campaigns and monitors and makes changes to the campaigns to optimise the results. Lighthouse is a digital marketing agency in Bangalore that provides 360 degree optimum digital marketing solutions in lead generation campaigns and branding campaigns.

Digital Marketing Company in Bangalore

Given below are the various forms of campaigns that come under Digital marketing:

Display Ads

Ever wondered what are the different size banner ads that you normally see on websites? These are display ads. Display ads are visual ads in the form of banners, posts, single images, carousels etc. These visual ads appear in Google, Bing and Yahoo display ads as well as in Social media sponsored ads.

Social Media Ads

Platforms like Facebook, Linkedin, Twitter, Instagram are what you would define as social media. Ads that get featured on these platforms are called social media ads and in two forms, paid and organic. Paid ads are sponsored ads that appear on your newsfeed while organic ads are ads that are visible to followers of your page.

Video Ads

Video ads for digital are short ads that are usually used for brand awareness campaign and lead generation. They are also used for driving traffic to your website where viewers can make informed decisions to buy your service or product. Video ads are generally run on Video sites like YouTube, Vimeo etc while they are also used on social media platforms.

Search Engine Marketing

The abbreviated form being SEM, this a process that’s dependent on someone’s search term in Search Engines like Google, Bing and Yahoo. SEM ads are text ads that appear as sponsored links in your search result page. Pay per Click (PPC) is when you pay whenever a user clicks your ad and Cost Per Thousand CPM is when you pay based on how many times your link appeared in search results.

Re-marketing ads

These ads are based on interactions with your digital assets. When a user interacts with your website, social pages or your advertisement, he is shown re-marketing ads to influence his decision to either visit again or make a purchase or leave a lead. Re-marketing campaigns usually follow an extensive digital marketing campaign when you have a sizeable data of visitors or people who have already interacted with your digital assets or campaigns.

Mobile or App Ads

Increased usage of smartphones have brought mobile advertising into focus and a good digital marketing strategy involves using mobile advertising. These are banner or video ads that you usually see while using your apps on your smart devices. Most of these ads are interactive and involves visiting your site or downloading your app.

Frequently Asked Questions

Can social media marketing really help my business?

Most definitely! Having a social media presence has become really important these days. It helps you reach the right target audience and gives you instant feedback about your product/service. Not having an online presence can actually hurt your company.

What are the benefits of social media marketing for my company?

Social media has changed the way businesses communicate with their audiences these days. With the help of digital marketing, your company is more accessible to your customers or your prospective clients. It helps develop customer relationship and build your company’s reputation.

How much does social media marketing cost? What’s the ROI?

Unlike traditional marketing, digital marketing is not as expensive. However, nothing comes free. Depending on what you wish to promote, you can spend accordingly. Digital marketing allows you to can get direct results because of the choice of your own audience with specified hobbies, interest and so on depending on the platform. With the right digital marketing team and strategy, you can get the right results for your campaign.

Which social media platforms should my business have a presence on?

Your product/ service and audience decide the platform you need to be in. Different platforms have different marketing strategies and require certain expertise while planning campaigns. You need to find where your customers are and follow them.

Does my company need a blog for social media marketing?

Yes! A blog is extremely important to help increase your online presence. It is a vital component in social media marketing as it provides your business rich content. A good and informational blog aids increase the credibility of your company. Fresh blogs consistently help increase the traffic to your site by improving SEO.

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